Page 28 NY Daily News 10/7/14 (Bronx Section)
September 4, 2014
Mastermind honored by Yankees on historic night
On a warm and sunny historic New York Yankees evening, Jose Perez representing Mastermind, Ltd received the 2014 Hispanic Heritage Month Community Achievement Award. Mastermind was formally recognize for proudly serving the wonderful residents of the Bronx in the category of Business by way of its continued community development.
“Being on Yankee Stadium Turf is a huge honor, but to be a part of the historic last home game for Derek Jeter, against the Red Sox, and winning by a walk-off home run in the bottom of the 9th, I can’t express how special this was for us” said Jose Perez.
Cinco De Mayo in Belmont 2014
1st photo (L to R) – Jose Perez, Ruben Diaz, Letitia James, Gustavo Rivera, Victor Pichardo
On Saturday May 3, 2014, with the 9th Annual Cinco De Mayo Festival, having been celebrated in Belmont, was thereby Proclaimed “2014 Cinco De Mayo Festival Day” by Bronx Borough President Diaz.
Borough President Ruben Diaz Jr.
New York City Public Advocate Letitia A. James
New York State Senator Gustavo Rivera, 33rd Senate District
Assemblymember Victor M. Pichardo, Assembly District 86
Assemblyman José Rivera, Assembly District 78
The Bronx. #bronx #thebronx #bronxnyc
While many look forward to January 1st for resolutions, I’ve found December 31st to be most appropriate for positive reflection. Like many years prior, 2013 was a great year. Its particular success can be measured in a variety of ways, but uniqueness is what stands out to me.
"Change," perhaps the motto of the early part of this decade, blessed us too this year. However, what’s best about "change" is not the end of one thing and the beginning of another, it’s rather the acknowledgement of growth in contrast of where you’ve been and where you’re going. Thankfully, 2013 has continued an upward momentum of positive transformation.
Not long ago, Mastermind’s office was a small corner in the basement of our C-Town Supermarket. With a small staff of two, we dreamed of moving up, literally. Two supermarket renovations later, and after two brand new office build-outs, we now sit atop that same supermarket. Proudly, this very year accomplished both the most recent C-Town Grand-Opening, as well as the unsurpassed growth in Mastermind’s staff.
While we obviously took pleasure in our housekeeping, we never lost focus of what allows us to prosper year after year. Mastermind and New Era Foods One(C-Town) continued its long history of community outreach in 2013. Most recently, we paired with City Harvest, Alpha 1 Marketing, Shop to Give and Giving Tuesday in order to provide food for the needy during the holiday season. In the same spirit, we now gear up for our annual coat drive for a warm start to 2014.
On the community development side, a resolution we’ve proudly kept, has been the ongoing construction of pristine and affordable new homes in The Bronx, which today has totaled over 500 units and counting. As a result, Mastermind’s portfolio of multi-family and mixed use Real Estate has grown well before the City’s push for “use it or lose it” development.
Still, the most unique addition to the company and community alike, is Mastermind’s newest small business minded product – Capital Lending. These asset-based loans offer new entrepreneurs and property owners intelligent opportunities which conventional banks fail to calculate. With proper planning, experience and backing, Mastermind minimizes risk and steers such partners toward the intended goal.
So here’s to changing the calendar - Yes, “change” has been good for us, and for that we look forward to a New Year, new mayor and new beginnings undeterred and ever resolved.
Happy New Year!
C-Town Supermarkets presents Shop to Give in partnership with City Harvest
From November 29th through December 5th
Visitors to C-Town can help City Harvest feed hungry New Yorkers this holiday season
Krasdale Foods and Alpha 1 Marketing, in conjunction with C-Town and Bravo Supermarkets, are proud to assist City Harvest with their efforts to fight hunger in New York City. On Tuesday, December 3, from 9:30am – 10:30am, C-Town will be celebrating their Shop to Give campaign, running through December 5. During the Shop to Give campaign, visitors to over 100 stores can purchase participating products at an exclusive price in honor of their partnership with City Harvest. Brands include Domino Sugar, Bumble Bee, Mazola, General Mills, Frito Lay, Ocean Spray, Unilever, Del Monte, Conagra Foods, Mott’s, and Ronzoni. C-Town stores are also supporting City Harvest’s annual holiday food drive, a longstanding tradition of collecting non-perishable food donations throughout New York City to help feed hungry residents. The most needed items include canned fruit, canned vegetables, peanut butter (plastic jars), macaroni and cheese (packaged), and hot and cold cereal (packaged, family-sized).
At the event, students and teachers from the Fordham Arts School will be on hand to celebrate the campaign. City Harvest staff will conduct a cooking demonstration, preparing samples of Cranberry Kale Salad for visitors – a healthy and simple recipe to create at home.
MEDIA COVERAGE INVITED, RSVP REQUIRED.
WHAT: C-Town celebration of Shop to Give to support City Harvest
WHEN: Tuesday, December 3, from 9:30am – 10:30am
668 Crescent Avenue (corner at East 187th Street)
Bronx, NY 10458
Subway Directions: B/D Train to Fordham Road